For THE ÜRBAN ART, we developed and executed the entire brand and campaign. From concept and key visual (created with Rotterdam based artist Saïd Kinos), individual artist announcement assets to social media strategy, and content production.

 

The campaign also seamlessly integrated the launch of the all new Mercedes-Benz CLA, connecting cultural storytelling with brand experience.

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A unique highlight was the creation of an exclusive co-branding logo with Mercedes-Benz — a rare collaboration that underscored the project’s special significance.