automotive
Performance isn’t static.
Neither are we.
We create automotive experiences where engineering meets pressure. In real environments, not controlled spaces. From bold launches to culturally embedded moments, we translate horsepower into relevance.
We don’t observe automotive culture.
We’re part of it.
mercedes-benz
ÜBER FRESH and Mercedes-Benz presented THE ÜRBAN ART, a four-day pop-up exhibition at Haus der Visionäre in Berlin, merging art, fashion, sound, and automotive design into an immersive experience.
We conceived and executed the entire event concept, while also developing and delivering the full communication strategy behind it.
automotive
Performance isn’t static.
Neither are we.
We create automotive experiences where engineering meets pressure. In real environments, not controlled spaces. From bold launches to culturally embedded moments, we translate horsepower into relevance.
We don’t observe automotive culture.
We’re part of it.
mercedes-benz
ÜBER FRESH and Mercedes-Benz presented
THE ÜRBAN ART, a four-day pop-up exhibition at Haus der Visionäre in Berlin, merging art, fashion, sound, and automotive design into an immersive experience.
We conceived and executed the entire event concept, while also developing and delivering the full communication strategy behind it.
Across 1,600 m², 25 international artists including Akut, Bane, Bond Truluv, CRBZ, Dourone, Drik the Villain, Dxtr, Elisa Capdevila, Fred Battle, Hola Lou, Isis Maria Niedecken, James Bullough, Kkade Schwarzmaler, Lisa King, Lee Gihun, MadC, Marina Capdevila, Marcel Krempin, Maria Guimarães, Onur, Paradox Paradise, PichiAvo, Saïd Kinos, Snik, and Stefan Stanojević showcased their works.
Across 1,600 m², 25 international artists including Akut, Bane, Bond Truluv, CRBZ, Dourone, Drik the Villain, Dxtr, Elisa Capdevila, Fred Battle, Hola Lou, Isis Maria Niedecken, James Bullough, Kkade Schwarzmaler, Lisa King, Lee Gihun, MadC, Marina Capdevila, Marcel Krempin, Maria Guimarães, Onur, Paradox Paradise, PichiAvo, Saïd Kinos, Snik, and Stefan Stanojević showcased their works.
All pieces were created on-site during a shared studio period at ÜBER FRESH Studio in Berlin, with complete artistic freedom.
Each canvas measured 200 x 300 cm.
James Bullough additionally crafted a special installation for the all new Mercedes-Benz CLA.
Reach out if there is an artwork you would like to purchase.
All works were available as limited edition Fine Art Prints (Edition of 10 on Hahnemühle Photo Rag 308g/sqm), some still in the online shop, and the original canvases remain for sale if not yet acquired.
THE ÜRBAN ART made Urban Art experiential, connecting cultures, ideas, and innovation in a dynamic, diverse, and forward-looking setting.
Enjoy the following results:
We developed and executed the entire brand and campaign. From concept and key visual (created with Rotterdam based artist Saïd Kinos), individual artist announcement assets to social media strategy, and content production.
The campaign also seamlessly integrated the launch of the all new Mercedes-Benz CLA, connecting cultural storytelling with brand experience.
A unique highlight was the creation of an exclusive co-branding logo with Mercedes-Benz
A rare collaboration that underscored the project’s special significance.
Teaser videos by Fabian Florian (BANE)